It was a pleasure to speak to some journalism students in Chuck Herber's class today at Jefferson High School. The students wanted to learn more about job responsibilities in the broadcasting biz. In a small market like ours, anchors do more than just read the news. We all do multiple tasks. Some reporters also produce and shoot video. We hire college graduates. But, you don't have to be a journalism major. Someone with a degree in political science makes a great government reporter.I shared with the class that our industry is going through a difficult period. Because of the economic downturn, companies are cutting back on advertising. And with less advertising, radio, TV, and newspapers must also cut back. I told them getting a job in journalism will be more competitive than ever before.
